This week, I want to discuss the importance of customer expectations management.
The impact of expectations
Imagine that you were expecting a commission of several thousand dollars. In reality, you received only several hundred dollars. Your reaction is disappointment. However, if the reverse were true, you would be dancing.
I am sure you have heard the phrase – under promise and over deliver.
How do you move your customers to be ecstatic? Exceed your customer’s expectations they will be ecstatic.
What does ecstatic get you?
- An ecstatic customer will purchase more goods from your company.
- An ecstatic customer will help you with potential product enhancements. These enhancements will increase demand for your company’s goods and it will cause your existing customers to increase their purchases.
- An ecstatic customer blowing your horn to everyone will get you referral business. Sales from referrals take far less time to get an order than the average new sales work.
- Maintaining an ecstatic customer is far cheaper than looking for and landing new customers.
These are 4 good reasons to establish close working relationships with your customers. A successful Customer Expectations Strategy pays not only now but in the future. If you don’t have a strategy, start now. Need some help?